![]() Lawrence, to design a large concrete and steel mansion specifically for his family at 391 South Orange Grove Avenue. Over the course of their careers, they built more than 1,000 custom and speculative homes in the LA area. Two men who played a big part in Pasadena's transformation from farming community to "daydream" were developer George W. "For architects and clients alike, Pasadena was a liberal, Protestant, upper-middle-class daydream." "Their homes, like Pasadena, were metaphors of an America brought to liberality, simplicity and taste," wrote historian Kevin Starr. Gamble House, their masterpiece, was built at 4 Westmoreland Place, a stone's throw from Orange Grove Avenue. The firm of Greene and Greene, undoubtedly the most famous of these architects, perfected the "ultimate bungalow" type of Craftsman house using natural materials and integrated design. Roehrig (Mayfair Mansion and "Ivy Wall," the Busch home) and William F. They employed countless inventive architects, including Frederick L. Wealthy part-time residents began to build mansions up and down Orange Grove Avenue (now Boulevard) and adjacent streets. The arrival of the railroads in the late 1880s brought in more visitors from America's colder climes and ushered in an age of grand winter resorts, like the Green, Raymond, Huntington, Maryland, and Vista Del Arroyo hotels. From the start, it was a Wild West town with Midwestern values—it is said that Pasadena's official incorporation in 1886 occurred primarily to force out the town's only saloon. It soon became known for its orange and olive groves, and as a bucolic retreat for the infirm and elderly. Pasadena was founded in 1874 by a small group of settlers from Indiana, who came in search of warm winters and a fresh start. ![]() Wrigley's retreat is seen by Americans across the country every New Year's Day in its role as Tournament House, the official headquarters of the Tournament of Roses, started by early Pasadena's pioneering boosters in 1890 to "tell the world about our paradise." ![]() It was built on Pasadena's Millionaire's Row, famed as the street where "every house is a mansion and every resident a millionaire." Here, Eastern and Midwestern industrial barons, including the Gambles, Busches, Huntingtons, and Bissells, relaxed and entertained in garden-like, temperate Pasadena. "Coming to Southern California is like taking up golf," he explained to a reporter from the LA Times, "once you start, you can never give it up." The Wrigley mansion, called "the Shadows" because of the shaded patterns that played on the tree-covered lawn, was designed by noted SoCal architect G. In 1921, William Wrigley Jr., Midwestern chewing gum magnate and owner of the Chicago Cubs and Catalina Island, gave an interview in his lovely winter mansion at 391 South Orange Grove Avenue in Pasadena.
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